Do your buyers ask ChatGPT before they call?
ChatGPT ads that meet buyers mid-question & book more calls.
ChatGPT now shows labelled sponsored cards under some answers. We check whether your buyers are there, write ads that fit their questions, and send every click to a page that answers it, starting with a small, capped test.
A ChatGPT click is only worth it if your page converts. Take the free website conversion MAGNET Test now.
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Your next client is asking ChatGPT first.
01 — Is this you?
- A
“Clients tell us they asked ChatGPT before they called.”
- B
“Our ads run on Google and Facebook. Nothing in ChatGPT.”
- C
“I keep hearing about ChatGPT ads but don't know if they're real or hype.”
- D
“A competitor came up when I asked ChatGPT. We didn't.”
A new place to be seen, not a new miracle.
ChatGPT ads are new, and the tools are still filling in. Test them small, send each click to a page built for the question, and count what books, and you learn whether they pay before you spend real money.
See what ChatGPT ads are ↓02 — What it is
Ads that sit beside the answer, never inside it.
What is it?
Sponsored cards under an answer
Clearly labelled cards that ChatGPT shows below an answer when the conversation matches what you sell. Each has your name, a short title, a line of copy, an image and a link to your page. OpenAI says ads do not change what ChatGPT answers.
Who sees them?
Free and Go users, in live countries
Logged-in adults on the free and Go plans, in the countries where ads are live, which include the US and Canada. People on Plus, Pro and business plans do not see ads.
How is it different?
Matched to the conversation
Google matches what someone types and Meta matches who someone is. ChatGPT matches the conversation, your ad and your page. There are no keywords to buy, so the page you send people to matters more than anywhere else.
03 — Who it suits
Worth a test for some businesses, not yet for others.
We will tell you which side you are on before you spend anything.
Wait for now
- Local trades that need tight, map-level targeting
- Health and finance offers, while the ad rules are still being set
- A budget that cannot spare a test
- A page that does not convert yet (fix that first)
Worth a test now
- Coaches and consultants who sell online or across a region
- Professional and B2B services with careful buyers
- Courses, programs and education
- Offers people research and compare before buying
Being named inside the answer itself is earned, not bought: that is our SEO, AEO & GEO work.
04 — What's included
Everything a ChatGPT ad test that books clients needs.
Your account, your data
Set up under your business
The ads account is set up under your business, so the account, its history and its data stay yours.
01 — Fit check
Is it worth testing for you?
Whether your buyers ask ChatGPT about your problem, and whether ads are open for your category and country.
02 — Context plan
The questions to appear beside
The questions and situations your ads should appear beside, and the audiences to include or leave out.
03 — Ads
Ads written for the question
A short title, one line and an image, each a direct reply to what your buyer asked.
04 — Landing pages
A page per question
Each ad lands on a page that answers what was asked, with one clear next step. See landing pages.
05 — Tracking
Booked calls, not just clicks
OpenAI's pixel or Conversions API plus UTM tags, so you see which ads book calls. See tracking.
06 — Follow-up
Email and text for every lead
So a click that is not ready today still hears from you. See AI automation.
05 — How it works
Five steps from question to booked call.
We start small on purpose. The platform is new, so the first job is to learn, not to spend.
Free · No obligation
1 · Check
Check the fit
Is ChatGPT open to your category and country, and do your buyers ask it about your problem?
2 · Match
Match question, ad and page
Each buyer question gets its own ad and a page that answers it.
3 · Track
Track before we spend
The pixel, Conversions API and UTM tags count booked calls before the first click is paid for.
4 · Test small
Run a capped test
A budget you set, over a few weeks, compared with your other channels on cost per booked call.
5 · Scale or stop
Scale what books, or stop
Budget goes behind what books calls. If it does not beat your other channels, we tell you plainly and stop.
06 — What it costs
Two bills, and a test budget you set.
Prices are still settling because the platform is new, so every account starts with a capped test.
Bill 1
Your ad spend
Paid to OpenAI directly. You bid per click or per thousand views in an auction, with no platform minimum.
Bill 2
Our management fee
Quoted after a free call, so you know the full price before anything starts.
What changes it
Offers, pages and channels
How many offers and pages, whether tracking is in place, and whether we also run your Google or Meta ads.
Ads on any platform are part of the UltraScale System on our pricing page.
Are ChatGPT ads real, and can I buy them?
Yes. OpenAI began testing ads in ChatGPT in early 2026 and opened a self-serve Ads Manager to businesses later that year. Which countries can buy depends on the country of your ad account, and the list is still growing, so we check what is open for your business and category on the call.
Do ChatGPT ads change what ChatGPT recommends?
No. OpenAI shows ads separately, clearly labelled, and says they do not change the answer. Being named in the answer itself is earned through clear pages, reviews and authority: that is our SEO, AEO & GEO work.
How much do ChatGPT ads cost?
You pay your ad spend to OpenAI, bidding per click or per thousand views in an auction, with no platform minimum, plus our management fee. Prices are still settling because the platform is new, which is why we start with a capped test budget you choose.
Who sees ChatGPT ads?
Logged-in adults on the free and Go plans, in the countries where ads are live. People on Plus, Pro and business plans do not see ads, and neither do users ChatGPT predicts are under 18.
Can I choose keywords, like in Google Ads?
No. You describe your offer and who you help, and ChatGPT matches ads to the conversation, your ad and your landing page. That is why the page you send people to matters more here than on any other channel.
Are ChatGPT ads good for local businesses?
Not yet for most. Location targeting is still coarse and custom audiences need a large customer list (about 25,000 matched people), so a local trade usually gets more from Google search today. How Google Ads work.
Should I move budget from Google or Meta?
No. Keep what books clients and test ChatGPT with a small, separate budget. If it beats your other channels on cost per booked call, it earns more of the budget.
How do you measure results?
With OpenAI's pixel or Conversions API and UTM tags into your analytics, so booked calls are counted, not just clicks. Reports are totals: nobody, including us, can see anyone's conversation.
What about health or finance businesses?
Rules for regulated categories are still being set. We check them before running anything, and often hold those campaigns until the rules are clear.
08 — Get started
Are your buyers asking ChatGPT about you?
Bring your offer to a free call. We'll tell you whether ChatGPT ads fit your business now, what we'd test first, or why we'd wait, whether or not you work with us.
Free · 30 minutes · No obligation