Outgrown your website, but afraid to lose what it brings in?
Website redesign that protects your traffic & wins more clients.
We move your business from the old site to a new one, carrying over the pages, addresses and content that already bring people in, then rebuild the rest to turn visitors into booked calls.
Thinking of a redesign? Score your current website first with the free MAGNET Test.
Featured On
Your old website should be helping your new business.
01 — Is this you?
- A
"I've changed what I sell, but my website still describes the business I had five years ago."
- B
"I want a new site, but I'm scared of losing the Google traffic I already have."
- C
"We've added pages for years. Now nobody can find anything, including us."
- D
"It gets visitors. It just doesn't get enquiries."
A redesign is not starting over.
It is keeping what already earns its place and replacing what doesn't: the pages Google sends people to stay, and everything that costs you clients is rebuilt.
Redesign or refresh?02 — What it is
What a website redesign really is.
01 — What it is
What is a website redesign?
A website redesign rebuilds your site's messaging, structure and design while carrying over what still works: the pages Google sends visitors to, the addresses other sites link to, and the content your clients already read. The site changes; the history it earned stays with you.
02 — Why it matters
Why the move matters as much as the design
Google knows your pages by their addresses, and some of them bring in visitors every month. Change those addresses without a plan and visitors land on an error page. Rankings can move while Google re-reads a moved site, then settle. A careful move keeps that dip small.
03 — Which you need
Redesign or refresh?
If your site brings in enquiries but looks tired, a refresh of the design may be enough. If your offer, your audience or your platform has changed, or visitors arrive and don't enquire, you need a redesign. The free MAGNET Test, our score of how well a website turns visitors into clients, shows which one you need before you spend anything.
03 — What we move
What we move, what we fix, what we build new.
01 — Inventory
An inventory of your old site
Every page, post and address, and which ones get visits, read from your analytics and Google Search Console.
02 — Plan
A keep, merge or retire plan
Pages that earn visits stay. Thin pages are merged. Pages for services you no longer offer point somewhere useful.
03 — Redirects
Every changed address redirected
Permanent (301) redirects, so links from other sites and old bookmarks still land on the right page.
04 — Search details
What ranks, carried across
Titles, descriptions and headings that already bring in visitors are kept or improved, never thrown away.
05 — Messaging
Messaging for what you sell now
Written for the clients you want today, in your voice, so the new site sells the business you have become.
06 — Design
A new design and a clear path to booking
Built on our website design service: one clear way to call, book or enquire on every page.
07 — Launch checks
Tested before the switch
Forms, booking, tracking, links and the sitemap are checked before the old site comes down.
08 — Proof
A score before and after
Both sites measured with the MAGNET Test, so you can see what the redesign changed.
09 — Support
30 days of support after launch
Every project includes 30 days of support after launch, so anything the move missed is put right.
04 — How it works
How we MOVE your website without losing what works.
Four steps from the site you have to the one you need, with your approval at every page.
Free · No obligation
M — Map
Map what you have
We list everything on your current site and mark what earns visits, links and enquiries. You see the list before anything changes.
O — Overhaul
Rewrite and redesign
We rewrite the messaging for what you sell now and design the new site around it. You approve every page.
V — Verify
Test every link before the switch
Before launch we test every redirect, form and booking link, so the move is invisible to your visitors.
E — Evaluate
Score the new site
After launch we score the new site with the MAGNET Test and compare it with the old score, with 30 days of support included.
05 — Before and after
Another risky and rushed A keep-what-works redesign.
Our promise: better conversions, guaranteed. Your new site will convert better than the one you have today.
Before the redesign
- Messaging that describes the business you used to be
- Years of additions, hard to navigate
- Old addresses ready to break
- A way to enquire that is buried or broken
- Nobody sure how to update it
- A MAGNET score measured on day one
After the redesign
- Messaging for the clients you want now
- Fewer, clearer pages, with the ones that rank kept
- Every changed address redirected to its new home
- One clear way to call, book or enquire on every page
- Easy for you or us to change
- Measured again after launch
06 — Our work
Websites we have redesigned.
A few of the redesigns in our portfolio, for coaches, consultants and service businesses. Choose one to see the site and what changed.
Mindologist
Landing page
The client’s brief
“Redesign website to add more functionality, improve user experience and make more attractive”
- ForCoaches & consultants
- LocationUnited States
- Built onWordPress
Walklite Coaching LLC
Website redesign
The client’s brief
“A welcoming online space where visitors feel hopeful about their growth, supported in their journey—and ready to book a strategy call in just a few clicks.”
- ForCoaches & consultants
- LocationUnited States
- Built onWordPress
Clear Moves
Landing page
The client’s brief
“Minimalist design for a modern day consulting firm”
- ForCoaches & consultants
- LocationUnited States
- Built onWordPress
Busy Beez Cleaning
Website redesign
The client’s brief
“A well-optimized website that is responsive and fully functional, which also allows for booking and scheduling of different services.”
- ForLocal services
- LocationUnited States
- Built onWordPress
Vibrant Life Spine & Disc
Website redesign
What we built
“A website redesign for Dr. Doug Stithem's spine and disc practice in Chattanooga, built to turn visitors into booked consultations.”
- ForHealth & wellness
- LocationChattanooga, TN, United States
- Built onWordPress
Aid in Healing
Website redesign
The client’s brief
“A professional website that is clean and highly responsive on all devices with a high conversion rate”
- ForHealth & wellness
- LocationUnited States
- Built onWordPress
07 — What it costs
What a redesign costs.
Every redesign is quoted after a free call, so you know the full price before we start.
The price depends on how much of your current site moves across and how much is rebuilt. You get the full figure in writing before any work starts.
What changes the price
- A
How many pages and posts move across, and how many are rewritten
- B
How many old addresses need redirects
- C
Whether you are changing platform at the same time
- D
The integrations you need, such as booking, payments or your CRM
- E
Who writes the copy
Every project includes 30 days of support after launch, and every redesign comes with our promise: better conversions, guaranteed.
Get my quote on a free callPackages & pricing
Choose your Magnetic Growth.
Every system is custom. Start with a free strategy call and we’ll recommend the right fit, with the full price before anything starts.
Get found and chosen
Growth System
Custom quote
A custom website plus the tools that turn visitors into conversations.
- Custom website design
- UltraForm: website forms that work as a 24/7 assistant
- Appointment management
- Simpler customer support
- Less confusion, more engagement
Get booked and sell
HyperGrowth System
Custom quote
Everything in Growth, plus a structured sales system to scale quickly.
- A clear message that sells
- Qualified lead capture
- Client tracking, contracts and billing
- More online reviews
- Social posts automated on every platform
- Heatmaps and conversion monitoring
Grow on autopilot
UltraScale System
Custom quote
Everything in HyperGrowth, plus automation across the whole customer journey.
- AI-powered ads on any platform
- Automated lead follow-up and pipeline
- Review collection and replies, automated
- A referral system
- Reporting and analytics
- All done for you
Just need a page, fast?
Quick Start Website
A one-page website, built quickly with AI, for when you need to be online now and want a full system later.
- Built with AI from a short questionnaire
- One page: who you help, what you offer, how to reach you
- Mobile-ready, with a form that sends leads to you
- Upgrade to a full system any time
Every package comes with our promise: better conversions, guaranteed.
08 — Who it is for
Redesigns for businesses that have changed.
Coaches & consultants
Your offer grew up
Your offer moved from one-to-one sessions to a program, and your site still sells hours.
Coaches & consultants
Health & wellness
New services, same old site
New services and new practitioners, and a site that still shows last decade's team.
Health & wellness practices
Local service businesses
Keep the phone ringing
Service-area pages that already rank in Google, moved over carefully so the calls keep coming.
Local service businessesHow much does a website redesign cost?
A redesign is quoted after a free call, because the price depends on how many pages move across, how many are rewritten, how many old addresses need redirects and which integrations you need. You get the full price before any work starts, and every project includes 30 days of support after launch.
Will a redesign hurt my Google rankings?
It can, if old pages disappear or their addresses change without redirects. A careful redesign keeps the pages that rank, carries their titles and headings across, and points every changed address to its new home with a permanent redirect. Rankings may move while Google re-reads the site, then settle.
Will I lose my content?
No. Before anything changes, we list every page and post on your current site and agree with you what stays, what is merged and what is retired. Content that brings in visitors is kept, often improved. Pages for services you no longer offer are pointed to the closest page that still fits, so nobody hits an error.
Can I keep my web addresses?
Yes, where they still make sense. Addresses that rank and read well can stay exactly as they are. Where an address must change, for example because a page is merged, the old one sends visitors and Google to the new one with a permanent 301 redirect.
Do I need a redesign or just a refresh?
If your site brings in enquiries but looks dated, a refresh of the design may be enough. If your offer, your audience or your platform has changed, or visitors come and leave without enquiring, a redesign is the better fix. Take the free MAGNET Test first: it scores your site and shows which one you need.
How long does a website redesign take?
It depends on how many pages move across and how quickly you approve each step. A small site with a short list of pages to carry over moves much faster than one with years of blog posts and hundreds of addresses to redirect. On a free call we look at your site and give you a realistic date before you commit.
Can you redesign a site someone else built?
Yes. Most redesigns start with a site another designer built, often on WordPress, Wix, Squarespace or Shopify. We need access to your domain, hosting and analytics so we can see what the current site earns, and we handle the rest.
Can I change platforms during a redesign?
Yes. A redesign is a good time to move to a platform that suits how you work now, for example from a builder you have outgrown to WordPress, or the other way. The move follows the same plan: list what exists, keep what earns its place, and redirect every address that changes. See WordPress development if WordPress is on your list.
Do you guarantee results?
Yes. Our promise is better conversions, guaranteed: your new website will convert better than the one you have today, measured with the MAGNET Test before and after launch. Search rankings depend on Google, so we do not guarantee them, but every redesign is planned to protect the traffic you already have.
10 — Get started
Which parts of your website are worth keeping?
Score your current site with the free MAGNET Test, or tell us about it on a free call. You will leave knowing what to keep, what to fix and what a redesign would cost, whether or not you work with us.
Free · 30 minutes · No obligation