Afraid to press "update" on your WordPress site?
WordPress development that's easy to run & built to book clients.
Custom WordPress sites for coaches, consultants and service businesses who want WordPress or already have it: built to bring in enquiries, kept up to date, and yours to own.
Already on WordPress? Score your site with the free MAGNET Test.
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Your WordPress site should be bringing in clients, not keeping you up at night.
01 — Is this you?
- A
"Every time WordPress asks me to update, I'm scared the whole site will break."
- B
"We have thirty plugins, and nobody remembers what half of them do."
- C
"My theme looks like every other coach's website."
- D
"My developer built it and moved on. Now every small change is a favour I have to ask for."
WordPress is a good platform.
A good platform with a messy build is still a website that costs you clients. Built lean and kept updated, it stays fast, safe and easy to change for years.
What WordPress development means02 — What it is
What WordPress development means for your business.
01 — The platform
What is WordPress?
WordPress is the free software behind about four in ten of all websites, according to W3Techs. You choose your own host, you own the files, and thousands of designers and developers know how to work on it.
02 — The build
What is WordPress development?
It is building your site on WordPress properly: a design made for your business, the pages and forms it needs, the fewest plugins that do the job, and a setup you or your team can edit without calling anyone.
03 — Why it matters
Why the build matters more than the platform
Most WordPress problems are not WordPress. They come from a heavy theme, too many plugins and updates nobody runs. What a client-winning site needs is the same whatever it is built on; see website design.
03 — Is WordPress right
When WordPress is the right choice, and when it isn't.
This is an honest list, not a sales pitch. On a free call we tell you which platform we would choose for you, and why.
Something else may suit you better
- You need a few pages and never want to think about updates
- Nobody will keep it updated, and you don't want a care plan
- You mostly sell products online, where Shopify is often simpler
- You want website, funnels, booking and follow-up in one place without connecting tools
WordPress is a good fit
- You publish often: articles, a podcast, case studies or resources
- You already have a WordPress site with content and rankings worth keeping
- You want to own your files and choose your own host
- You need a feature WordPress handles well, such as a members' area or a resource library
- Someone on your team already knows WordPress
04 — What's included
What you get with a WordPress site from us.
01 — Design
Made for your business
A design made for your business and your clients, not a stock theme with your logo on it.
02 — Messaging
Written for your best clients
Messaging written for the clients you want most, in your voice.
03 — Plugins
A lean plugin list
Only what the site needs, from makers who keep their plugins updated.
04 — Speed & mobile
Fast on every screen
Speed and mobile set up from the start, and tested on phones.
05 — Forms & booking
Every enquiry answered
Forms and booking connected, so every enquiry gets a reply.
06 — On-page SEO
Set up to be found
Titles, descriptions and a sitemap set up from day one.
07 — Editing
Changes you can make
Change text, pictures, posts and pages yourself, without touching code.
08 — Care
Care that keeps it running
With a care plan: hosting, updates, backups, security monitoring and small edits each month.
09 — Ownership
Yours to own
You own your website and your content. WordPress is open-source, so you are never locked into one company's builder.
05 — How it works
From the right platform to a site you can run.
Five steps, with a clear answer on the platform before anything is built.
Free · No obligation
Step 1
Platform check
On a free call we tell you honestly whether WordPress fits your business.
Step 2
Plan
We agree the pages, features, plugins and hosting, and you get the full price.
Step 3
Write and build
We write the messaging and build the site. You approve every page.
Step 4
Launch and hand over
We test it on every screen, score it with the MAGNET Test and show you how to make your own changes.
Step 5
Keep it healthy
With care, updates, backups and security checks happen every month.
06 — Before and after
Another fragile and bloated A lean, well-kept WordPress site.
Our promise: better conversions, guaranteed. Your new site will convert better than the one you have today.
A typical WordPress site we're asked to fix
- Dozens of plugins, some never updated
- Updates skipped, because something might break
- A stock theme, like every competitor's
- Every change needs a developer
- Form emails that get lost
- A MAGNET score measured before we start
A WordPress site built by us
- Only the plugins the site needs
- Updates run and checked every month with care
- A design made for your business and your clients
- You can edit your own pages
- Every enquiry answered and in one place
- Measured again after launch
07 — What it costs
What a WordPress website costs.
WordPress itself is free. What you pay for is the design, the messaging, the build and the care.
Every WordPress project is quoted after a free call, so you know the full price before we start.
What changes the price
- A
The number of pages, and who writes the copy
- B
Custom features, such as a members' area, courses or payments
- C
The integrations you need, such as booking or your CRM
- D
Whether we are building new or working on your existing site
- E
Paid plugins and hosting, which are paid to their providers
Every project includes 30 days of support after launch, and every site comes with our promise: better conversions, guaranteed. Already have a WordPress site that needs a full rebuild? See website redesign.
Get my quote on a free callPackages & pricing
Choose your Magnetic Growth.
Every system is custom. Start with a free strategy call and we’ll recommend the right fit, with the full price before anything starts.
Get found and chosen
Growth System
Custom quote
A custom website plus the tools that turn visitors into conversations.
- Custom website design
- UltraForm: website forms that work as a 24/7 assistant
- Appointment management
- Simpler customer support
- Less confusion, more engagement
Get booked and sell
HyperGrowth System
Custom quote
Everything in Growth, plus a structured sales system to scale quickly.
- A clear message that sells
- Qualified lead capture
- Client tracking, contracts and billing
- More online reviews
- Social posts automated on every platform
- Heatmaps and conversion monitoring
Grow on autopilot
UltraScale System
Custom quote
Everything in HyperGrowth, plus automation across the whole customer journey.
- AI-powered ads on any platform
- Automated lead follow-up and pipeline
- Review collection and replies, automated
- A referral system
- Reporting and analytics
- All done for you
Just need a page, fast?
Quick Start Website
A one-page website, built quickly with AI, for when you need to be online now and want a full system later.
- Built with AI from a short questionnaire
- One page: who you help, what you offer, how to reach you
- Mobile-ready, with a form that sends leads to you
- Upgrade to a full system any time
Every package comes with our promise: better conversions, guaranteed.
08 — Who it is for
WordPress sites for service businesses.
Coaches & consultants
A home for your ideas
A home for your articles, podcast or resources, with every post leading to a booked call.
Coaches & consultants
Health & wellness
Clear services, easy booking
Clear service pages and online booking connected to the tools you already use.
Health & wellness practices
Local service businesses
Grow into new towns
Service and area pages you can add yourself as you grow into new towns.
Local service businessesIs WordPress good for a small business website?
Yes, for most service businesses that want to publish articles, grow in Google and own their site. WordPress runs about 40% of all websites (W3Techs), so it is well supported and easy to hand to another developer. It is less suited to someone who wants a few pages and never wants to think about updates.
How much does a WordPress website cost?
WordPress itself is free. You pay for the design, the messaging, the build and hosting, and for any paid plugins. Our price depends on the number of pages, custom features and the integrations you need, and we quote it after a free call, so you know the full cost before we start.
Should I choose WordPress, Wix or Squarespace?
Choose Wix or Squarespace if you want a simple site you build and host in one place, with less control. Choose WordPress if you want more control over design, speed and SEO, plan to publish often, and want to own your files and pick your host. We will recommend the one that fits on a free call.
Is WordPress secure?
WordPress is secure when it is kept updated. The usual risk is an old plugin or theme that nobody updated. We keep the plugin list short, choose plugins that are maintained, and with a care plan we run updates, backups and security monitoring every month, so problems are caught before visitors see them.
Can I update my WordPress site myself?
Yes. We build your site so you can change text, pictures, posts and pages yourself without touching code, and we show you where everything is before we hand it over. If you would rather not, you can ask us to make small edits as part of care, or send larger changes our way.
Do I own my WordPress website?
Yes. You own your website and your content. WordPress is open-source software, so your site is not locked into one company's builder, and it can be moved to another host or another developer whenever you choose.
What is the difference between WordPress.com and WordPress.org?
WordPress.org is the free software you install on your own hosting, with full control over design, plugins and code. WordPress.com is a hosted service run by one company, simpler to start but with limits on plugins and themes on its lower plans.
Can you move my site from Wix or Squarespace to WordPress?
Yes. Moving platforms is a redesign with a platform change: we list every page and address on your current site, rebuild it on WordPress, and redirect every address that changes so visitors and Google find the new pages. See our website redesign page for how the move works.
10 — Get started
Is WordPress the right home for your business?
Tell us how you work on a free call, or score your current site with the free MAGNET Test. You will leave knowing which platform we would choose for you and why, whether or not you work with us.
Free · 30 minutes · No obligation