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How often should you update your website content?

Things to Consider when Updating your Website Content

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How often should you update your website content? Well, very often. Your website content communicates value in every sense, it is the first interaction online visitors have with your business as a whole, therefore, it has to be the best. As things change, it is important that you update the content to reflect business growth or industry information in general. This is an area that most businesses neglect, causing their website to look out of trend over time, therefore, flailing to leave the best impression on new time visitors that could have greatly benefited the business.

Having a website up and running is not a quick task, you need to keep such a website up and running regularly with newly found content which will in turn bring a huge increase to your business as you cannot find stale content since 2021 on a business website.

How often should you update your website contentyour
How often should you update your website content – Photo by Kaleidico on Unsplash

What is website content?

Web content refers to the textual, aural, or visual content published on a website, which can include; blogs, E-books, case studies, checklists, Website Copy, White papers, etc. Website content is not all about writing but also includes audio and visual content (podcasts, videos, infographics, images, and photos.

Website content is one of the major keys behind your business generating traffic to your website.  

Benefits of Updating your Website Content

Having to update content doesn’t come cheap and easy, it requires and costs both time and financial resources will also answer the question of how often you should update your website content. Therefore, the following are the importance of updating your website content.

a. It is always good for search engine optimization(SEO)

Content that is constantly or often updated gives room for quality views from users and makes the website of your business traffic high and brings engagement and conversion to your business. This is the main importance of content marketing and by extension, Search Engine Optimization (SEO).

SEO – Photo by Diggity Marketing on Unsplash

b. It is good for social media presence

Your business requires a constant change of content which if not changed will not attract the right customer and create the engagement that is required and in the long run will reduce the conversion rate of your social media presence. A regular and constant content update will fuel your media promotions.

Social media Presence
Social media presence – Photo by Merakist on Unsplash

c. It Makes Your User/Customer Happy

Your website and its content writing are meant to serve your prospective and existing customer with new content which will make them happier and will want to make them come back for more and also make them recommend your website to others.

Customer's happiness
Customer’s Happiness – Photo by Austin Distel on Unsplash

d. It makes your website/business alive and functional-

An updated website content gives you an edge over others who are in competition with you. An example is when you have two business websites that sell and advertises the same thing but one updates his website with amazing content while the other doesn’t.

The trust for the one who updates its contents regularly will be more engaged and sorted after than the one who rarely updates its content. 

What are the Signs to Know its Time to Update Your Website Content?

In knowing how often should you update your website contents and as technology is moving fast which makes Google constantly changes its directives in improving search results, there are signs to show that you need to update the contents on your website.

Top of the list is when your website content has missing information. When prospective visitors or customers come to survey your business website, they are expected to find all the information they require and even more. Once this is not in place then your website isn’t passing the actual message it is created to pass. 

In other words, your website (which includes its contents) should be an accurate image of your business.

HubSpot’s Marketing Blog explains that “Content Management System(CMS) has come a long way over the years, so today, there’s no excuse for not using one to easily manage your website content without the use of code.”

What you should Consider when Updating your Website Content

In Updating your website content, there are a few things you should consider and have in mind and they are as follows:

1. Being Consistent

There are a lot of times when businesses tend to go through cycles when it comes to their websites. This happens when they refresh the websites with new content weekly and then hibernate for a while then come back and bombard their website with a new post all days of the week. However, you need to be consistent in updating the content on your website.

2. Give Priority to Quality over Quantity

Dishing out dull content five times a week will not achieve and gain much n your website attraction. This will make your customers get fagged out on reading the same thing repeatedly and, unfortunately, might stop checking out your website. However, top-notch quality content on your website will have your prospective customers engage your website every time and this will be converted to your business as a whole.  If you find out that you are running out of what you could write on your website, you could contact us at Iconic Digital World for interesting content which will bring about the conversion you so desire.

3. Engage and Give Your Audience a Reward

One of the ways to get your visitors to read your new content is via the mailing list. This implies that your target audience and your customers make use of emails. However, you can give them freebies by telling them to sign up to your website email list where they can get rewards such as templates, product samples, etc. 

4. Take time out to visit your website

Beyond writing and having good content on your website, there is a place where you need to take out time to survey your own website ensuring that all is working as it should be. It is then you will have the expected audience as it should be visiting your website.

Read also – Gathering content for your website in 5 easy steps

How Often Should you Update your Website Content?

To answer this question, there is no specific or general formula in answering this question. However, it depends on your kind of business. As long as you don’t go quiet for log weeks and get a schedule that really works for you. It could be weekly, or monthly.

All you need to ensure is that you stay consistent with updating the contents on your website.

However, we can say that as much as you build trust in a long-term battle is that much time you spend on your website. Doing this will result in much trust from your consumers.  It also takes a lot of research in updating your website and if you do not apportion adequate enough time to it, you might not get a good result.

Also keep in mind that as you decide when to update your website content, do not allow your prospective customers or active customers to wonder if your business is still functional or relevant.

And if you do not possess the right skill in dishing out creative content on your website as well as updating its content, you can as well reach out to us at Iconic Digital World where we have professionals who will give your website good content.

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