Mobile friendly or Mobile responsive website is a must for any business owner in this age. Do you know that according to Google
Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers.1
A lot of people now very critical decisions of their lives ranging from finance, relationships, health, career, business, travel, accommodation, property acquisition, buying and selling…and all the list you have!
Not only do these people look for answers but their decisions to buy your products or services are made online on their mobiles. More and more people now buy directly online or at least make up their minds whether to come to your business place or go to your competitor’s.
5 Reasons to have a Mobile Responsive Website
Below are reasons for you to have a mobile friendly website:
1. It’s What Your Customers Want – and They Expect Your Website to be Mobile responsive:
A Google Survey 2 found that:
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- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
So you might be online but losing business if your website falls below what your customers want.
2. Search engines don’t expect less from you
What is the use of being online but not visible to your target customers and potential buyers?
Google has updated its search ranking parameters to include screen responsiveness. This means that if your website is not friendly to mobile users, then it will lose its place to your competitor who has one.
3. Time is everything
Compared with ages past, time has become more valuable than before. Research shows that any site that loads more than 5 seconds is too slow to appeal to visitors patience. One of the things that lead to that impatience is if a mobile user has to pinch and zoom everywhere on your site before they get to the information or action they are looking for on your site. Big mobile-friendly buttons, quick access to contact details and a “big call to action” button are some of the requirements that will appease your visitors and make them take valuable actions on your site.
4. Mobiles are now part of life
Security cameras, Air conditioners, Cars and many other things are now being controlled right from mobiles. Clock, Alarm, Timer, Picture Camera, Audio and Video Recorder, Torchlight, Scanner, Music and Video player are just a few of the things you can do right on your mobile. It sleeps beside us. It wakes us up. We work with it. It monitors us. Isn’t it amusing to know that most of us are closer to our phones than our spouses? So what is the information here? Every application and website they browse every day is mobile friendly, so why shouldn’t yours? Once yours is out of line with what they know as normal, they won’t hesitate to throw you out!
5. It suggests your business is alive
Every time I open a website that is not mobile responsive and requires you to zoom, scroll sideways and look for the information you want here and there, It just feels they are no longer in business. Don’t you feel the same? We can cope with those 15 years ago but not anymore. It is, even so, cheaper and easier to get a website these days.
Free website builders are everywhere online. The likes of WordPress, Blogger, Wix and the list goes on. They all provide mobile friendly solutions at free or almost free DIY alternatives.
You have no excuse! But the truth is this: if you are busy, or you really want the professional touch of an expert web designer at an affordable rate, we are here to help. You really do not need to go through all the stress. We know exactly the right website that your business needs. Let’s help you. Check our portfolio here.
