Ten years ago, you would not have believed you could become an online farmer. However, with the advent of platforms like Farmcrowdy, this has become possible! This is the power of the digital age. The reality of the online society is fast dawning on entrepreneurs now more than in the past. Hence, every business owner online desires to know how to get more customers online.
You are reading this article because you want to know how to get more customers online too. That is why we have provided you with hit strategies to attract online customers.
Optinmonster.com, predicts online shopping market size to hit 4 trillion. In America alone, we are expecting 300 million online shoppers in 2023. Your potential customers are online, all you need to know is how to get more customers online so that you are well-positioned over and above your competitors.
The reason for this article is to hand over to you the strategies on how to get more customers online. Don’t skip any point; read to the end. It is worth every bit of time you spend on it because at the end of this article, you will have been equipped with the knowledge of how to get more customers online.
Below are your effective digital marketing strategies:
STRATEGIES TO ATTRACT MORE CUSTOMERS
1. Implementing a Mobile Responsive Website Design:
According to statista.com, as at November 2020, mobile devices account for 50.81% of website traffic excluding tablets. This is a simple proof that the desktop shares the remaining 41.19% with other devices. From the aforementioned statistics, your business is at risk of losing potential customers if your website is not mobile responsive.
Most likely, I may even guess right that you are reading this piece with your smartphone! Even if I am wrong, the fact remains that one out of every 2 readers will do so on a mobile phone. You must have looked up something from the internet at one point or the other from your smartphone especially when you are in motion. You could do so because those websites were mobile friendly.
You want to know how to get more customers online? Then perform this simple task right away. Try accessing your business or personal website on your mobile device. What was your experience after you tried? If you were your user, will you keep coming to your website? If your answer is NO, contact us now at Iconic Digital World, we will help you change this narrative.
2. Know your APP:
What do I mean by APP? In this article, APP is an acronym for (Audience’s Pain Point). Knowing how to get more customers online requires that you know your APP. No matter how competitive your market is, by knowing your APP, you can attract more online customers to your business. This is very vital for your content marketing. It will enable you to generate contents that appeal to your target audience. Creating relevant content is one of the most relevant and evergreen strategies to attract online customers to your website.
In furtherance, this quote by Theodore Roosevelt that has now become a cliché; ‘Nobody cares how much you know until they know how much you care’ is eternally valid.
For your website not to fall by the wayside on search engines, it is paramount to know your APP. This will help you remain relevant in your market, it will help you know how to get more customers online.
The question to ask now is, how do I know my APP?
- Ask your current customers what their challenges are.
- Use social media Pages to decipher what your audience is going through.
- You can also get this done through the comments and questions of existing readers on your page.
3. Become an Expert in your Field:
You may want to ask, how does becoming an expert in my field relate to how to get more customers online? It will be revealed to you in a moment. In the book how to sell without selling by Terry Dean, he opined, ‘today is the day of the specialist.’ No one wants to hire an amateur. Everyone wants the best. You have to position yourself to your potential clients as the best in your field. In recent times, customers are becoming more cautious, hence, they want a proof that you are the best choice for them.
According to Malcom Gladwell, in his book Outliers, to become an expert in your field, he said, it takes 10,000 hours. From the above proposition by this best selling author, if you can dedicate at least 9 hours daily to developing yourself in your field, you will become an expert in your chosen field. Mastery takes time and consistency. Be willing to give to your work the right time and focus it requires. If you apply all of the strategies on how to get more customers online and you are not an expert in your field, you may soon loose those customers you have acquired. Knowing how to get more customers online is as important as being an expert in your field.
In addition to this, you should go for more training and get more relevant certification. Learn from top people in your field, go for conferences that relate to what you do. Read more books. Do well to add all of your qualifications and certification to your profile.
4. Add a Social Proof. Use Testimonials:
In knowing how to get more customers online, testimonials work perfectly. Flaunt past amazing feedback to your clients to show how you have helped previous customers solve a similar challenge. Always ask every client you successfully work for to leave testimonials. It is one of the very vital strategies to attract online customers. Do not forget that your customers do not know you yet, they may not trust you just yet. They have probably patronized one of your competitors who could not solve their problem.
This further leads to this salient advice from me to you. Never promise your client what you know you cannot deliver, but state clearly what you can achieve. Always exceed their expectations instead of delivering below it.
5. Engage Social Media:
Social media is one vital tool in pushing your content and product to the world. Social media helps to improve brand awareness. You can also partner with influencers, who will help you show your business to the world. On your social media page, always include a backlink to your website’s landing page where customers can have the real feel of what your business is all about.
Always keep this in mind when using social media; your social media handle is your point of attraction and your website is like your actual store or office where your customers will converse and interact with your product or service. Also, ensure you add a link to your website on your social media profile.
Besides, you can promote your blog posts on social media. There is absolutely no point in creating great content if people will not read it. According to slideshare.net, 88% of businesses are using social media. Your competitors are on the media, be on the media too. But do not forget to always add a backlink to your website where they can know your business better.
Congratulations for reading this article to this point. However, gathering this knowledge is not as important as applying it. You are now equipped with the knowledge of how to get more customers online. Don’t forget to drop in our comment box which of the strategies to attract online customers have helped you after application.