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How to get customers to buy your product online

Online marketing strategies and Effective Steps to convert visitors into customers

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It’s no news that online channels are practically the future of marketing and sales, which is why even the biggest companies around the world now have their services listed online. However, these companies already have a large database of customers who would simply follow their lead, an opportunity most smaller businesses do not have. As a result of this, your best bet is to maximize your current online traffic, by converting visitors into customers. Knowing how to get customers to buy your product online is very important, as most businesses have traffic but little or no conversions. In the end, what’s the point? You wouldn’t want all the visits without the buys. 

In reality, if you are not intentional about the steps you take, and what you do with your current online traffic on your site, things would probably remain the same. Just like owning a physical store, you have to be proactive and take intentional steps to make new customers. Every single visitor is a potential customer, and with the knowledge of how to get customers to buy your product online, you can turn them into a fully-fledged one who always comes back for more. 

How to get customers to buy your product online
How to get customers to buy your product online – Photo by Andrea Piacquadio from Pexels

Attracting customers to your online store

We can all agree that there is a relationship between the number of visitors you get on your site and the actual number of sales per month. Although they are not directly proportional, having more visitors leaves you with a larger target audience, which you can possibly convert into customers. Therefore, this is why although you should focus on making visitors into customers, you should also work behind the scene to bring in more visitors to your site. it’s all about knowing what online strategy compelled you to buy products or avail services, and implementing it in yours.

Running these two schemes simultaneously gives the best result and ensures no efforts are wasted on either side. Basically, more visitors without a customer conversion strategy wouldn’t help sales that much, and all the customer conversion strategies without any visitor is like pouring water into a basket. Therefore, before we go into how to get customers to buy your product online, let’s look at how you can get visitors or potential customers on your site:  

Social media activity: 

have you noticed that all the top dogs seem to have a page on every social media platform that pushes out content every day? Well, it’s no fluke, but rather an intentional move to create an ecosystem there for the sole purpose of driving traffic to their mother site. Knowing how to get customers to your eCommerce store is very important, and social media is one of the channels that affords your business the opportunity of free promotion which you can take advantage of and build an audience.

Driving traffic is as simple as offering value in the form of information for your audience, gradually walking your way into their hearts and then directing them to your actual goal, which is sales. For example, as a food site, talk about certain foods and their benefits to the body, select information that is not common and would attract attention and engagements, not conventional topics. Do this consistently and build an audience of followers, while giving reference to your actual site.  

On the flip side, you can also choose to go the easy way and run ads on social media, which helps you reach more people at a time. This pushes your content to a larger audience instead of taking the slower route of gradually building something.  However, keep in mind that ads without quality content aren’t going to do you much good. Remember to post regularly, engage your audience, and stay active on the best social media platforms for your business.

In all you do, always make use of Facebook and Pinterest, as they drive the most traffic to online stores from research. If you need a hand with creating engaging and CTA-oriented content, simply reach out to us at Iconic Digital World. Our team of writers would create the best content with the right tone for your business that is sure to drive traffic. 

Social media activity
Social media activity – Photo by Tracy Le Blanc from Pexels

Promos: 

yes, people have always loved free stuff and would keep loving it. Although arguably the oldest strategy in the book, it’s just as relevant as the day it was proven to be true. Discounts and promos are beyond letting visitors know that they can save $5, but rather a psychological mechanism that enacts a feeling of excitement. Research has confirmed that the word “free” makes us excited and irrational, which is obviously good for sales.

Therefore, offer discounts like free shipping, and coupons for new visitors and also single out loyal customers for certain gifts. Another strategy is the popular “buy two and get one free” or a certain percent off the second purchase. Seeing these offers would surely cause a click and more visitors to follow through and see what’s happening for themselves. 

Digital marketing: 

Although it’s not actually cheap, it is very effective. In the real sense, relative to the value it provides, digital marketing is very cheap. From running google ads to social media ads and email marketing, there are a ton of ways to drive traffic to your site for sales. The best strategy is to go all in one, with these three channels, ensuring you have your customer covered across all areas. From research, 54% of people are more positive towards companies that send them mails and remember their mail when it’s time to shop. 

Not only does digital marketing help you literally drive traffic for sales, but it also somehow imprints your business in the subconscious of the audience, which is an even greater benefit than making them simply follow a link. Be sure to provide value in your mails by bringing the latest information, promos, and sales, instead of only trying to convince them to buy something every now and then. The most important thing is to stay creative and know the right channels to use per time. 

Make your store attractive: 

Making your store attractive is one of the best ways on how to get customers to your eCommerce store. Just like the way we love to view beautiful things, having a store that is attractive also helps you keep visitors. The design of your store is crucial because if not appealing, visitors would simply leave. From research, a user’s decision to purchase or not is made about 3 seconds after entering a site. Essentially, your first impression is all, and if you miss that opportunity, there might not be a second chance.

pexels cottonbro 3584970 1
Make your store attractive – Photo by cottonbro from Pexels

Your site has to be beautiful, aesthetic, but professional at the same time. If you don’t exactly feel confident when you visit your site, there’s a good chance others don’t feel so too. Therefore, knowing what online strategy compelled you to buy products or avail services would help you build something your visitors would love. In such a situation, you can always redesign the site to be more appealing. Don’t look far for this service, as website redesign is one of our strongest points in Iconic digital world. Simply reach out for a quote today. 

What are the best ways on how to get customers to buy your product online?

Now that you have been able to successfully establish a system that attracts visitors, your next step should be to implement strategies to make them into customers. Yes, visitors might like your site, go through your products, but not necessarily buy anything. At this point, organic traffic counts for little, as no one is buying anything, or worse, they’re just using your store as a guide to finding out the price of products in the current market. Whatever the reason it is which they visited your site, here are some of the ways to make them into customers: 

Create a sense of urgency: 

having a sense of urgency tells hurries the subconscious of your visitors, persuading prospects to buy there and then. Most visitors respond positively when being faced with a sense of urgency through limited offers that make them feel like they’d be missing out if they don’t do anything right away. It could be in form of a limited edition product, a certain percent off purchases, or even free shipping and discounts for only visitors that take actions right away. 

Also, always remember to make these offers time-bound and display the countdown visibly. It is one of the greatest ways to stir up action. Creating a sense of urgency should cut across all sales and marketing platforms including search engine and social media ads, and on your website itself.

Create a sense of urgency
Create a sense of urgency – Photo by cottonbro from Pexels

Be honest and plain in your content: 

your content across all platforms is very vital, and plays a significant role in determining whether visitors take an action or not. From ads to sales copies and even product descriptions on your site, ensure you don’t write a check that your product cannot cash or promise what you cannot deliver. Although this might seem effective at first, in the long run, it bites back causing you to lose customers and the trust of the public after series of negative feedbacks.

The reputation of your company is not worth driving up sales for only a few months. However, this is not to say that you shouldn’t speak well of or elevate your products, but rather, it’s a caution to not overstep, as today’s customers are very hypersensitive to marketing black practices and even more, they are unforgiving. In the end, honesty pays, and is one of the best ways on how to get customers to your eCommerce store.

Maximize ads through Ad extension: 

ad extension has a feature that allows you to make your ads more detailed and visible at no cost. This increases your ad click rate and consequently, its returns. For example, if you sell both male and female wears, in your ad, ensure you include a subsection that leads customers to both the male and female options at a go, instead of only linking to your home page and letting them navigate their way from there. This both saves time, which is one of the things loved by today’s online customers, and makes navigation easier. Don’t waste their time!! 

The power of customers’ testimonials: 

in the online market today, customer feedback keeps growing in relevance because of the value they provide. Customers’ feedback is the easiest way to earn the trust of visitors, removing possible doubts and obstacles that make them skeptical about your business. Having a ton of customers’ feedback on your site is even more credible than writing the best sales copy, therefore, be sure to include a ton of them, and in a very visible area for visitors to see. It should appear on your landing pages, product page, pricing page, and even your home page too. 

The power of customers’ testimonials
The power of customers’ testimonials – Photo by Vlada Karpovich from Pexels

Another benefit is that this gradually helps the public trust your brand, something that no ads or whatever can give you. It also increases sales. Additionally, you can include your business awards or professional accreditation on your site, in a very visible area where your visitors can see for themselves how genuine and excellent you are. 

Offer fewer choices with a money-back guarantee: 

in truth, having a site with wide arrays of products is a great way to increase sales, but it also has its downside. Too many choices and options available could cause indecision for your visitors, which in turn leads to loss of sales. However, you can win on all sides by properly structuring your website to only display as few choices as possible. Ensure you categorize similar products together so that visitors are left with very few choices, kicking indecision out the window.

Frictionless checkout: 

like it or not, the payment section is one of the areas that turns off potential customers. According to statistics, about $4 trillion of goods were abandoned in shopping carts in 2015 alone. One of the huge causes of this is the overcomplicated checkout procedures which stress potential customers. Reduce friction in your checkout process and your conversation rate would surely step up. Basically, declutter the procedures and get rid of potential turnoffs like unnecessary fields in forms or timeouts that take customers back to the beginning. 

Another thing to do here is to provide as many payment options as possible. Today, there are a ton of payment options and you never can tell which one your visitor uses. From credit cards to google wallet, ApplePay, Stripe, WePay, Paypal, and more. The list is literally almost endless, and you should firstly include the high-profile payment channels and then consider others peculiar or common to visitor’s geolocation. 

Frictionless checkout
Frictionless checkout – Photo by Karolina Grabowska from Pexels

Overall appeal: 

from your image quality to your website structure, its content, and overall aesthetics, ensure your site is what a visitor would love to come back to. Invest in high-quality HD images to display your products and stay away from tiny unclear thumbnails or poorly lit pictures. People love to see as much as they can before making a purchase. Another strong point is your content.

How you describe your product, the copy underneath the description and the overall appeal also helps. Ensure your content is top-notch, informative, and also includes a persuasive undertone that would cause visitors to click that purchase button. If you do not have the time or resources to get one, simply reach out to us at Iconic Digital World for the most detailed and engaging content. You can let us handle that while you focus on other important matters. 

pexels karolina grabowska 5650016
Overall appeal – Photo by Karolina Grabowska from Pexels

Another thing is to properly optimize your site for mobile. Currently, mobile search volume exceeds that of desktop, leaving everyone with literally no choice but to optimize for it. Your site should be mobile-friendly and easy to access with a smartphone and browse through or transact as easily as when using a system.

Although this may require an extensive overhaul and redesign of your site, it is well worth it, and besides, you really do not have a choice. Another option is to launch a completely different mobile platforms like Amazon and Aliexpress. Website redesign is what we do and have done for several years at Iconic Digital World, reach out to us today for the best website redesign and mobile optimization service. 

Bottom line

In the end, the ball is in your court to take action and convert visitors into customers. Now that you know how to get customers to buy your product online, it is left for you to execute it to the letter and if you do, be sure to experience a rise in sales. Keep in mind that consistency is key, as these implementation takes time to materialize into conversions. 

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