Course Outline

WordPress training course outline

Setting Up a professional website

• Introduction to the different Platforms for Designing Websites.

1. The basics of how websites work and how WordPress can help.

• Why WordPress? Introduction
  1. What is WordPress?
  2. com/WordPress.org
• Setting Up a professional website (WordPress.org)
  1. Installation on Local Host
  2. Installation on WordPress online
  3. One Click Installation
  4. Login
  5. Brief overview of admin panel
  6. Update General Settings; privacy, time, user profile

Content Management

• Website Content Development/Creation.
  1. How to publish posts, pages, images and video
  2. How to manage content in WordPress
  3. An explanation of content management in WordPress
  4. How to create professional looking pages and posts
  5. How to Set up Permalinks (the name of the page URL)
  6. Inserting and embedding media – images, video, audio
  7. Adding links to Pages, images, video, audio…etc
  8. How to create and arrange menus
  9. Delete pages/Blogs

Blogging

• Blogging
  1. Managing your posts (Creation, categories, scheduling, duplicating posts…etc)
  2. Comment moderation
  3. How to monitor and moderate comments
  4. How to stop spam

• How to add a newsletter
  1. Creating a community of followers
  2. Managing your followers
  3. Creating Followers
  4. Introduction to Campaigns and newsletters
  5. External Email Service providers (Mail Chimp, Gmail, Elastic Email and other SMTP)

Customization

• WordPress Themes and Customization.
  1. How to make your site look great with WordPress themes
  2. How to search, preview and install a new theme
  3. Theme Options/Customization/Tweaks
  4. Setting up static Home page and creating a Blog page to display all Posts (articles)
  5. Recommended themes

• WordPress Plugins …. adding functionality to your site with WordPress plugins
  1. Overview of plugins
  2. How to install plugins
  3. Recommended WordPress Plugins for all purposes including slideshow creation, social media integration, contact form insertion, etc.
• Widgets
  1. Widget areas (Sidebars, Headers, Footers and even Menu)
  2. How to use plugins and widgets to improve your website’s functionality
• Web Designing for Mobile Devices.

Search Engine Optimization (SEO)

• Search Engine optimization (SEO)
  1. How to make sure your website is optimized for Search Engines
  2. Use ‘pretty url’s’ that will improve ‘click through’ rates
  3. Tagging and categorizing your posts – how to do it and why it’s important
  4. How to add meta descriptions in your content to improve ranking
  5. Best practices when linking
• How to take advantage of the social web
  1. Sharing your content on other social networks
  2. Adding ‘Share’ buttons
  3. How to integrate your content with Twitter and Facebook and Auto-posting
• Custom Domain Name Registration and Web Hosting.

Security & Backup

• Security
  1. How to make sure your WordPress website is secure
  2. Introduction to https, ssl, etc
  3. How to back up your WordPress website

• Getting Creative…Creating Custom Layouts

1. Professional tricks and Tips for creating sites like a Pro! (You may not read this anywhere online)
2. Creating your own Themes without writing a code!